1. Direction

This is where an email strategy comes in to play. A strategy — simply put- is a plan to achieving your goals and objectives. Your strategy will define what email marketing to send, to whom to send it to and when to send it. Marketing research, industry insights and performance analysis of your own marketing campaigns all contribute towards your overarching email strategy.

2. Tactics

‘Tactics without strategy is the noise before defeat’ Sun Tzu (The Art of War). From working with and talking to many email marketers’, tactics have been primarily the main focus of email activity. However, there should be…


1. Email marketing keeps your brand top of mind

So why is email marketing important? Think about this: In 2013, at least 91% of consumers checked their email daily. That percentage has likely only increased as digital media and communications have grown vastly over the past few years. And while many people may go a few days without checking their social media accounts, most people check their email several times a day. This can be a contributing factor to your brand’s ability to successfully advertise on social media. And it means that your brand has a much better opportunity to gain and nurture visibility through e-mail marketing efforts than…


Email Newsletter Mistake #1: Your emails are too long.

Online readers are scanners. When we read a blog post, download an ebook, or open up the inbox, we’re looking for information that directly affects us. Statistically speaking, users will only read about 20% of digital content. This includes your emails!

Image for post
Image for post

When online marketers send emails that are too long (or worse, not formatted correctly), readers eyes glaze over. The sheer volume of text in front of them is too much to handle. They delete the email and move on.

Solution: Make sure your text is broken up into easily-digestible paragraphs. …


What Is Email Marketing?

Anytime a company sends out an email, aside from order confirmations and direct responses to customer questions, it could be considered a form of email marketing. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more.

Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers. Marketing emails may also seek to share a general message on the company’s behalf, such as in the wake of a natural disaster or company scandal.

At its best, email marketing allows businesses to keep their…


Use a professional service

Although it may be tempting to do a batch send from your work email, ensure that you’re using an emailing marketing service like Constant Contact or MailChimp. Not only will your newsletter look more professional, you’ll have more success with your campaigns by staying organized and tracking performance. Many of these services offer a free trial to start, and run as low as $10 a month.

Curate it well

Competing for attention in someone’s inbox is tough business, and if your newsletter is unfocused, don’t expect to get much screen time. …


Use a professional service

Although it may be tempting to do a batch send from your work email, ensure that you’re using an emailing marketing service like Constant Contact or MailChimp. Not only will your newsletter look more professional, you’ll have more success with your campaigns by staying organized and tracking performance. Many of these services offer a free trial to start, and run as low as $10 a month.

Curate it well

Competing for attention in someone’s inbox is tough business, and if your newsletter is unfocused, don’t expect to get much screen time. …


What Is Email Marketing?

Anytime a company sends out an email, aside from order confirmations and direct responses to customer questions, it could be considered a form of email marketing. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more.

Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers. Marketing emails may also seek to share a general message on the company’s behalf, such as in the wake of a natural disaster or company scandal.

At its best, email marketing allows businesses to keep their…

Postr

Email Marketing made simple

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store